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Part of what 8090 will be able to show, over time, is that companies powered by us generate return on capital employed (ROCE) that exceed their peers. We help companies do this by encoding their "edge" into software that can recursively improve vs leaving it as tribal knowledge or tacit conventions that sit in people's heads but nowhere else. Because when those who know what to do leave a company, it creates a hole and those that remain often find themselves treading water or moving backwards as a result. From a recent BCG report: "As the cost of capital has returned to long-term averages (8% to 11%), roughly half of large US companies cannot deliver returns that exceed that. Persistently low returns on capital (as measured by return on capital employed, ROCE) are surprisingly common across public companies, affecting about one in seven companies globally. These underperforming businesses represent a widespread challenge confronting many portfolios. Even healthy businesses grapple with divisions that underperform, dragging down overall profitability and complicating strategic decision-making."