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One thing that has surprised me is that shorts of @theallinpod are growing very quickly. And overall usage ramp shows this kind of content driving a huge portion of our growth. Bad news if your content format is 30-90mins. People love 1-2min.

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Sources: Netflix executives are increasingly worried about declining engagement and are exploring adding live TV and bundling streaming services like Peacock (Wall Street Journal) (Visit Techmeme dot com for the link and full context!)

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Library as of 2026-10-21