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Developing great AI services was never going to happen overnight, so the delay of Apple Intelligence is entirely understandable. When Apple announced Apple Intelligence at last year’s WWDC, even though they knew it couldn’t be completed on schedule, this approach—which was not a good move—is still understandable given the pressure from the board and shareholders. I think the worst part is that when it came time to admit that Apple Intelligence (Siri) development wasn’t going as planned, Apple chose to break the news to the world through an unofficial channel. This is how the world’s most valuable company handles a PR crisis. What should Apple have done? The way Steve Jobs personally addressed the iPhone 4 antennagate PR crisis back in the day provides a great example.