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Apple is a consumer electronics company whose current products and services have no significant connection to national security, so why is it persistently and publicly targeted by Trump? 1. Pressuring high-profile targets amplifies publicity. Forcing Apple, the world's most famous company, and its iconic iPhone to adopt "Made in America" policies generates maximum exposure and reinforces Trump’s ongoing narrative. 2. Selecting a target reluctant to oppose or retaliate. Apple is reluctant to openly contest Trump’s statements or mount significant opposition, meaning minimal risk for Trump to continuously apply pressure. 3. Leveraging any outcome ensures benefits. If Apple moves iPhone assembly back to the US, Trump can promote it as a major "Made in America" achievement and key policy win. If Apple secures an agreement to temporarily shield itself from Trump’s targeting, Trump still secures other benefits he desires through the deal. When the need to promote "Made in America" arises in the future, he can resume targeting Apple and apply pressure with tariff threats.