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Companies used to handling market expectations tend to play it safe with their quarterly guidance during product transitions, unless they’re sure about the new product ramp-up and how smoothly the transition will go. 對管理市場預期比較有經驗的公司，在面對產品轉換的季度時，除非對新產品量產與轉換效率有信心，否則通常都會用比較謹慎的態度提供指引。