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A soccer match not involving the US, not played in the US, was the highest rated soccer match in the history of US TV ... just below the NFL Conference Championships this past January. To be clear, it was higher rated that the US/Belgium. This TV rating record might be broken again in the coming week, if not later today. --- When the US lost, many in the US said something like "good, now we can stop paying attention to soccer." Maybe something bigger is happening here. Isn't this how investors lose money? Failing to recognize a trend shift when it is happening? Are the snarky posters (trolls) failing to see a trend change?