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Ingest Structure Learn (ISL) is the new ETL. It used to be the case that a company would try to license this kind of data as an “edge”. I’ve seen many companies in SV try to make this claim. That is no longer possible because it is no longer an edge. When data like this is widely available, many services will ingest it, clean it up then learn from it. Some will make incredible breakthroughs. Those that learn better aka are more intelligent will win. Those that simply do the mechanistic work of ingestion, no matter how complicated or cumbersome, won’t have anything of value to show for it so it’s not worth trying. ISL for the win.