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I think abg has taken on a different meaning among fobs in the bay area for a couple main reasons. Fobs are unaware of the etymology and poorly educated on the aesthetics. What they’ve done is broken down the term piecewise: e.g. asking themselves, am I asian? Am I baby? Am I girl? Secondly, fobs think possibly all Asian American women can become abgs. They think going to the beach without an umbrella makes them an abg, or drinking boba, or playing LoL. Being social as opposed to studying, is abg. Listening to English music is abg. Saying hi to strangers is abg. Using instagram is abg. The idea of the abg ai cmo, however, is actually a novelty. It is at its core a fob, almost aspirationally-honeypot, identity. She has to be smart enough to be in ai, yet hot enough to use her looks to do marketing. This is why sf mids aspire to be considered abgs, and why groups of them are creating abg meetups.

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i find it so funny that ppl are trying hard af to tell us what is abg and what is not. this kind of gatekeeping makes me feel like there is breed separation abg is just an aesthetic. it is a self-made community tag, not a credential someone needs to issue you. "you're not abg so you can't use abg" doesn't really hold up. an aesthetic is something you opt into or out of - there's no admissions board. it's so ironic, cuz the whole abg thing was originally anti-establishment, anti-respectability-politics. and we're in SF. the home of punks, freaks, and people who don't ask for permission. gatekeeping here is just sooo embarrassing. i am a fob. and i am proud of it. and i would like to call myself an abg. so stfu and go get a job

0xJuliechen ↗
Library as of 2026-10-21