Source item

$AAPL's “Welcome Home” announcements today should add just under 1% to FY27 revenue. More important is the accelerating pace of product announcements. The “Home” segment represents new revenue for Apple, but the biggest incremental consumer opportunity over the next five years is personalized bots, a category in which Apple has yet to make any announcements, as it’s just getting the Siri chatbot out the door.