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Once you've used these personalized bots (Muse, Grok Bot, Dot) the thought of going back to a life without them is painful. This means the transition from the subsidy phase of AI to the paying phase will be smooth, because once it becomes core to our lives, monetization will appear. Just look at Search. That reality helps explain why $META is up 4% today, Nasdaq down 2% on the new Muse Wonder Bot model that they will charge $20 or $100 a month.