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The Trumps made billions selling crypto and shares in Trump-related companies to the public. But their gains did not result from actual value creation, but from the losses suffered by investors who bought the overpriced crypto and shares they sold. Many buyers expected to lose money, as the purchases were disguised bribes. Some likely didn't care if they made money, as they bought small amounts just to show their support. But the majority were likely unsophisticated Trump loyalists, who actually expected to make money on what they believed were legitimate investments. My guess is that the Trump Organization will be overwhelmed by lawsuits as victims of these scams seek to recover their losses. It's also likely that the most extreme examples will be exploited by Democrats in highly effective political ads as Republicans will be hard-pressed to defend the conduct.