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Agree with Mark. March 4 will likely be highlighted by a low-end MacBook and maybe a new lower-priced iPhone 17e (the 16e came out a year ago). Siri won't be addressed. My take: The low-end products have historically led to a small and short bump in sales.

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Worth pointing out the three colors from the invite are light green, blue and yellow -- which just so happen to be the colors Apple has tested the low-cost MacBook with, as I wrote yesterday. Coincidence? We shall see. https://t.co/1FFVkfw9JZ https://t.co/ssKDDzdJsw

markgurman ↗
Library as of 2026-10-22