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Open original source ↗New $GOOG AI Mode ads are “gaining traction”.
Examples are text ads during trip planning, and putting clearly marked ads inside of AI Mode responses.
This is important because it’s a lever that the company can continue to leverage on to keep Search growth rates in the mid teens (great at 17% in June). They did the same thing in 2010-2015 as the company slowing turned up mobile search ad coverage.