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Apple needs to get the word out on how good the new Siri is. I recommend a full ad campaign. I’m at a Cambridge conference today and asking people if they’ve updated to the new iOS. Most common answer: Yes Next I ask, have you used the new Siri? Most common answer: There’s a new Siri? ps: the responses have been a good reminder to me that most people don’t obsess about this stuff every day like I do. Either way, the new Siri is great, and Apple has an opportunity to let the US know.