Source item
Open original source ↗The most important thing is to never, ever talk about The Thing.
Quoted context
These are the quoted author’s words.
If a Current Thing is a Thing enough times, it becomes The Thing. The Thing can run for a decade plus, until it becomes a parody of itself. Then The Thing quietly goes away. Even if The Thing has wrecked your whole world, you’re still silent about it. It was never a thing.
pmarca ↗