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Story is strategy is story. If you don’t have a good story, are you sure you have a good strategy? And does anyone know what your strategy is?

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when everyone realizes how important narrative is for stock price and fundraising you get the era of the cult leader ceo. Elon, Alex Karp, Palmer Luckey, Dario... even Zuckerberg 2.0 this didn't use to matter for the world's biggest companies but now the stakes are too high to just be an operator

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Library as of 2026-10-21