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One thing I learned working at Facebook is just how good they are at humanizing their work. There is a famous case study where they couldn’t quantifiably change sentiment towards the company by using the product experience until they started signing different user messages with “from all of us at Facebook” It was the first time sentiment metrics moved, so they essentially followed this path to scale the humanization lesson across their products, branding, and communication campaigns. This video is an example of humanizing the company and products. Who doesn’t like the message “we are betting on humans!” This is in stark contrast to the AI model labs who are talking about wiping out jobs and controlling digital nuclear weapons. Regardless of what you think about Meta, you can’t deny their ability to communicate better than most big tech companies. https://t.co/qFmpKedvHS