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AI-driven changes in Google Search reducing referral traffic & impacting user engagement across multiple sectors: $IAC CEO: "The portion of our traffic that comes from Google Search has declined from 52% to 28%" $GRPN CEO: "Google is significantly changing the behavior of the search result pages..What we see is that we have declining traffic." $CARG CEO: "on Google, when Google provides the AI response, there's a much lower click rate on it because it's typically a user getting the answer in that response and they don't need to go further. With auto, it's different." $NRDS CEO: "Organic search is still pretty challenged." $TEAD CEO: "we can't deny it is a risk on page views."

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