Source item
Open original source ↗On top of volume falling due to the “one answer” desire of the user, the revenue per query will fall dramatically. This the part people don’t fully grok. Affiliate fees are 5% or less. CAC marketing fees can be 50-150% of revenue. We are moving to an affiliate fee world.
Quoted context
These are the quoted author’s words.
AI-driven changes in Google Search reducing referral traffic & impacting user engagement across multiple sectors: $IAC CEO: "The portion of our traffic that comes from Google Search has declined from 52% to 28%" $GRPN CEO: "Google is significantly changing the behavior of the search result pages..What we see is that we have declining traffic." $CARG CEO: "on Google, when Google provides the AI response, there's a much lower click rate on it because it's typically a user getting the answer in that response and they don't need to go further. With auto, it's different." $NRDS CEO: "Organic search is still pretty challenged." $TEAD CEO: "we can't deny it is a risk on page views."
TheTranscript_ ↗