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ERR (experimental runrate revenue) versus ARR (annually recurring revenue). The first is a promotion likely to go away (no valuation multiple) and the other is truly a sticky, high margin subscription (high multiple). Failure to know the difference in software is DEADLY! 🧐💥

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11x’s accounting fraud was an open secret in the GTM tech land.

Kazanjy ↗
Library as of 2026-10-20